Densify Launches Cloud Industry’s First Optimization as Code Product, Allowing All Applications to Self-Optimize, Saving Cloud Customers Millions

Customers Now Save an Average of 40% on Public Cloud Costs, With Some Exceeding 80%

Toronto, Ontario – October 15, 2018 – Densify, the cloud optimization software company, today launched the industry’s first cloud optimization as code product. Dedicated to bringing cloud costs dramatically down while improving application performance, Densify enables applications to self-optimize. Leveraging the industry’s first optimization as code product, Cloud Operations teams can automate application optimization by simply adding one line of code into their infrastructure as code template.

Application demands can fluctuate every day, hour, and minute of the week. In parallel, cloud offerings, such as a compute instances, can be purchased and configured in millions of different ways, and new technologies are introduced on a monthly basis. It’s impossible to align application needs with the right cloud technologies available, while optimizing each dollar spent. Densify analyzes cloud usage patterns and proactively makes applications self-aware of their resource needs—matching application needs to available cloud resources. Densify represents a major leap forward in cloud optimization. By adding one line of code into an infrastructure as code template, that application is not only self-aware, but now self-optimizing.

“Densify represents an important technical leap as the first product in the industry to allow companies to build optimization as code into their cloud operations. With one line of code, their apps can now be automatically and forever optimized,” said Gerry Smith, CEO, Densify.

A single line of code entered into infrastructure as code templates such as Terraform, CloudForms and CloudFormation, dynamically calls on Densify 24/7, to not only give the cloud instances self-awareness of their cloud resource needs based on business and application demands, but to also automatically self-optimize. This means that the cloud instances on which the application runs are now able to automatically and dynamically change in the cloud—driving improved application performance and lowering cloud spend.

Product benefits include:

  • A single line of code to fully automate cloud optimization—without requiring any user interface functionality—making it simple and easy to bring cloud optimization to the DevOps and TechOps teams
  • Automatic generation of both machine-readable and human-readable output, enabling approval processes, flexible business intelligence reports, and integration into GitHub or other repositories of choice
  • Full automation based on Densify’s patented AI engine that finds the perfectly right cloud technology fit for each application
  • Proactive optimization improves application, and ultimately business, stability and performance
  • Cloud resource self-awareness shows exactly the risk and wasted spend in cloud, and where improvements should be made without any degradation to application performance—and self-optimization provides the ability to take the action to make changes
  • Operational efficiency is delivered by allowing all DevOps and TechOps teams to come together and leverage an automated mechanism for selecting the right cloud resources every time, for every application

Densify is available today. For more information, please see

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