Cirba to Present at FSI Transformation Assembly

Session outlines practical strategies for financial services organizations on achieving success with software-defined infrastructure

Toronto, Ontario – November 4, 2014 –Cirba Inc., the leading provider of software-defined infrastructure control solutions, today announced that Cirba Co-founder and Senior Vice President of Product Strategy, Riyaz Somani, will be speaking at the Financial Services & Insurance Transformation (FSIT) Technology Assembly from November 11-13 in Dallas, Texas. Many of the world’s largest banking and insurance organizations are among Cirba customers. Somani is joining the conference to discuss practical approaches to achieving software-defined infrastructure that have yielded significant gains for these kinds of organizations in flexibility, agility, automation and efficiency.

The software-defined data center (SDDC) is viewed by many as nirvana for IT operations. The same is true in the financial services and insurance industries, where IT operations are both mission critical and extremely complex. To benefit from software-defined technologies, financial services organizations need to look beyond deployment of point solutions including server virtualization, software-defined networking, and software-defined storage. Instead, organizations need to view the SDDC as an operational state in which the current silos of compute, storage, network and software are eliminated by adopting a new way of managing and controlling all the moving parts within the infrastructure. Cirba’s software-defined infrastructure control (SDIC) enables organizations to maximize efficiency and achieve unprecedented levels of automation and software-defined control – helping to propel their business to their next level of success.

In Somani’s session, attendees will look beyond the hype of SDDC to explore the true benefits that can be gained by attaining a more software-defined IT operation. Key takeaways include:

  • How to accelerate adoption of software-defined infrastructure
  • When looking at Greenfield opportunities makes the most sense
  • What are the four aspects of infrastructure management that need to advance in order to enable this level of control
  • How to cut through the potential complexity introduced by these new technologies and focus on what will really drive success and results

Somani will be joined at the event by Max Staines, senior vice president of sales at Cirba, and Mark Berlingeri, managing director of sales, financial services.

FSI Transformation Assembly
Omni Mandalay, Dallas, TX; November 10-12, 2014

  • Session Title: Lessons Learned on the Path to Becoming Software-Defined – How to Ensure a Pragmatic, Results-Driven Approach
  • Speaker: Riyaz Somani, co-founder & senior vice president of product strategy, Cirba
    • Wednesday, November 12, 3:20 p.m.-4 p.m. CT.

For more information, or to learn about Cirba’s upcoming event presence, please see here:


About Cirba Inc.

Cirba has re-imagined infrastructure control for the software-defined era.
We’re enabling the world’s most successful organizations to scientifically balance infrastructure supply and application demand – creating a demand-driven approach to infrastructure management that maximizes efficiency and cost-savings while reducing risk.
For more information, visit or follow us on Twitter @Cirba.