Cirba to Present the True Path to Becoming Software-Defined at VMworld Europe 2014

Toronto, Ontario – October 9, 2014 – Cirba Inc., the leading provider of software-defined infrastructure control solutions, today announced that it will be speaking at four upcoming industry events including VMworld Europe 2014 and the Boston, UK and Nordic VMUG User Conferences to provide attendees with practical steps for becoming software-defined.

The software-defined data center (SDDC) is viewed by many as nirvana for IT operations, but it is not achieved by simply bolting together virtualization, software-defined networking, and software-defined storage technologies. The SDDC is an operational state that is achieved by eliminating current silos of compute, storage, network and software and adopting a new way of managing and controlling all the moving parts within the infrastructure. Cirba’s software-defined infrastructure control is leveraged by some of the world’s largest IT operations to maximize efficiency and achieve unprecedented levels of automation and software-defined control.

Although a cross-platform solution, Cirba is the SDDC control plane for VMware by enabling organizations to programmatically optimize, operate and automate environments running vCloud Automation Center. By layering Cirba’s predictive, policy-based analytics on top of VMware-based environments, organizations are able to align the capabilities of the infrastructure (supply) with the requirements of the applications (demand) taking into account compute, storage, network and software requirements, operational policy, service levels and compliance requirements. 

Cirba enables organizations running VMware’s vCloud Automation Center to intelligently automate:

  • Analyzing inbound demands to determine impact on current and future infrastructure supply
  • Routing virtual machines (VMs) to the most suitable hosting environments according to all the required fit-for-purpose criteria
  • Placing VMs and allocating resources in order to maximize infrastructure efficiency and minimize performance risk
  • Reserving capacity for future demands and accurately forecasting required supply
  • Optimizing VM placement to minimize software licensing requirements

Cirba’s speaking sessions at these upcoming events will focus on how organizations can attain a more software-defined IT operation in order to gain all the benefits of greater flexibility, agility and automation.

Cirba Presents the True Path to Software-Defined at Upcoming Events

Boston VMUG User Conference 
Boston Convention and Exhibition Center, Boston, MA; Oct. 9, 2014

  • Practical Steps to Becoming Software-Defined;
    speaker: Andy Walton, Director, Cirba
  • Thursday, October 9, 1:45pm – 2:25pm

VMworld Europe 2014 
Fira Barcelona Gran Via, Barcelona, Spain; Oct. 14-16, 2014

  • Infrastructure Control in the New Software-Defined Era;
    speaker: Ayman Gabarin, Senior Vice President, Europe, Middle East & Africa, Cirba
  • Tuesday, October 14, 5:50pm – 6: 10pm CET

Cirba is also participating at the following conferences with speaking details to be confirmed:

UK VMUG User Conference 
National Motorcycle Museum, West Midlands, United Kingdom; Nov. 18, 2014

Nordic VMUG User Conference
Bella Center, Copenhagen, Denmark; Nov. 20, 2014

For more information, or to learn about Cirba’s upcoming event presence, please visit:


About Cirba Inc.

Cirba has re-imagined infrastructure control for the software-defined era.
We’re enabling the world’s most successful organizations to scientifically balance infrastructure supply and application demand – creating a demand-driven approach to infrastructure management that maximizes efficiency and cost-savings while reducing risk.
For more information, visit or follow us on Twitter @Cirba.