Arrow Electronics Appointed as Densify Distributor for EMEA
London – June 5, 2018 – Global technology provider Arrow Electronics
announced its appointment as EMEA distributor for Densify, the developer of the
industry’s first machine-learning cloud optimisation service.
Selecting the wrong cloud resources for their applications turns out to be expensive
      for organisations. Densify’s software-as-a-service solution is tackling this problem by
      enabling applications to become self-optimising and to dynamically and
      automatically match their resource needs to optimal cloud supply. Densify  not only continuously
      learns the applications’ usage patterns and needs, but also has deep knowledge of
      the current technology resources available from leading cloud providers—as well as
      their pricing. This full knowledge and ongoing analytics allows Densify to perfectly
      match application demands with cloud supply, 24/7.
As a leading technology enablement company that brings innovative IT solutions to
      market to solve complex business challenges, Arrow adds Densify to its broad
      portfolio of best-of-breed solutions designed to help businesses grow faster, operate
      efficiently and transform in a dynamic market.
Commenting on the announcement, Alexis Brabant, vice president of sales for
      Arrow`s enterprise computing solutions business unit in EMEA, said: “Through this
      collaboration, Densify recognises the power of Arrow`s EMEA channel to leverage
      cloud adoption. We are happy to extend our relationship across markets in EMEA as
      Densify’s offering will add great value to the market for a smart approach to cloud
      onboarding.”
Committed to delivering continuous, application–aware cloud optimisation, Densify
      provides results in the first 48 hours of deployment, recommending the
      best cloud technologies for any given application. The solution also offers multicloud
      support, whereby applications are provided the right resources even when
      simultaneously using multiple cloud vendors. Densify customers are enjoying
      increased automation and improved application health alongside intelligence to
      significantly increase levels of automation and improve management of their cloud
      spend.
Ayman Gabarin, SVP EMEA, Densify said: “Companies are increasingly buying into and
      making annual financial commitments to public cloud services that do not match their
      application requirements. They do this because it is not humanly possible to select
      the optimal array of cloud services for an application.” He continued: “Densify is
      perfectly placed to offer Arrow’s resellers a major differentiator in helping their
      customers adopt public cloud faster and at a lower cost as well as add incremental
      services revenue.”
About Arrow Electronics
Arrow Electronics (www.arrow.com) is a global provider of products, services and
solutions to industrial and commercial users of electronic components and enterprise
computing solutions. Arrow serves as a supply channel partner for more than 150,000
original equipment manufacturers, value-added resellers, contract manufacturers,
and commercial customers through a global network. The company maintains over
300 sales facilities and 45 distribution and value-added centers, serving over 80
countries.
 
															