Arrow Electronics Appointed as Densify Distributor for EMEA

London – June 5, 2018 – Global technology provider Arrow Electronics
announced its appointment as EMEA distributor for Densify, the developer of the
industry’s first machine-learning cloud optimisation service.

Selecting the wrong cloud resources for their applications turns out to be expensive
for organisations. Densify’s software-as-a-service solution is tackling this problem by
enabling applications to become self-optimising and to dynamically and
automatically match their resource needs to optimal cloud supply. Densify not only continuously
learns the applications’ usage patterns and needs
, but also has deep knowledge of
the current technology resources available from leading cloud providers—as well as
their pricing. This full knowledge and ongoing analytics allows Densify to perfectly
match application demands with cloud supply, 24/7.

As a leading technology enablement company that brings innovative IT solutions to
market to solve complex business challenges, Arrow adds Densify to its broad
portfolio of best-of-breed solutions designed to help businesses grow faster, operate
efficiently and transform in a dynamic market.

Commenting on the announcement, Alexis Brabant, vice president of sales for
Arrow`s enterprise computing solutions business unit in EMEA, said: “Through this
collaboration, Densify recognises the power of Arrow`s EMEA channel to leverage
cloud adoption. We are happy to extend our relationship across markets in EMEA as
Densify’s offering will add great value to the market for a smart approach to cloud

Committed to delivering continuous, application–aware cloud optimisation, Densify
provides results in the first 48 hours of deployment, recommending the
best cloud technologies for any given application. The solution also offers multicloud
support, whereby applications are provided the right resources even when
simultaneously using multiple cloud vendors. Densify customers are enjoying
increased automation and improved application health alongside intelligence to
significantly increase levels of automation and improve management of their cloud

Ayman Gabarin, SVP EMEA, Densify said: “Companies are increasingly buying into and
making annual financial commitments to public cloud services that do not match their
application requirements. They do this because it is not humanly possible to select
the optimal array of cloud services for an application.” He continued: “Densify is
perfectly placed to offer Arrow’s resellers a major differentiator in helping their
customers adopt public cloud faster and at a lower cost as well as add incremental
services revenue.”

About Arrow Electronics

Arrow Electronics ( is a global provider of products, services and
solutions to industrial and commercial users of electronic components and enterprise
computing solutions. Arrow serves as a supply channel partner for more than 150,000
original equipment manufacturers, value-added resellers, contract manufacturers,
and commercial customers through a global network. The company maintains over
300 sales facilities and 45 distribution and value-added centers, serving over 80

About Densify