Brand

Densify Brand Resources

Densify Logo Overview

A variant of the Densify logo is provided for every use. When leveraging the logo, use the variant that maximizes the visibility of the Densify mark, considering contrast, scale, and proximity.

The Densify logo variants are trademarks of Cirba Inc. d/b/a Densify.

Questions? Please contact [email protected].

Densify Logo Variants – Reverse

Densify logo – landscape – reverse

Download RGB files for digital use:

Download CMYK files for print use:

Densify logo – portrait – reverse

Download RGB files for digital use:

Download CMYK files for print use:

Densify logo – monochrome – reverse

Download RGB files for digital use:

Download CMYK files for print use:

Densify logo – portrait – monochrome – reverse

Download RGB files for digital use:

Download CMYK files for print use:

Densify Logo Variants – Standard

Densify logo – landscape

Download RGB files for digital use:

Download CMYK files for print use:

Densify logo – portrait

Download RGB files for digital use:

Download CMYK files for print use:

Densify logo – monochrome

Download RGB files for digital use:

Download CMYK files for print use:

Densify logo – portrait – monochrome

Download RGB files for digital use:

Download CMYK files for print use:

Color

Densify brand colors are divided into hue-based families.

  1. Densify Azure – 210° – Primary Hue – Pantone 294 C
  2. Densify Cyan – 180° – Secondary Hue – Pantone 318 C
  3. Densify Magenta – 320° – Tertiary Hue
  4. Densify Violet – 270° – Tertiary Hue
  5. Densify Yellow – 60° – Tertiary Hue – Pantone 388 C
  6. Densify Orange – 40° – Tertiary Hue – Pantone 130 C

Photography

The Densify photographic style has a modern, desaturated, mid-contrast, naturalistic candid-casual style with strong ethereal lighting, incorporating flare and bloom.

Photographic imagery depicts target stakeholder personas (often TechOps) in a hopeful, modern or near-future, urban, business-casual-young-professional setting.

Our photography communicates agility, innovation, efficiency, and forward movement with an overtone of career passion and enjoyment through the spirit of subject pose and facial expression—always genuine and never goofy—portraying these individuals as champions.

Photographic compositions incorporate Densify iconography into image 3D space, leveraging the shard and slash motifs in our corporate color palette.

Writing

Typography

Primary Typeface – Open Sans

Download Open Sans (Google Fonts)
  • Light: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Light Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Regular Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Semi-Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Semi-Bold Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Bold Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Extra-Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Extra-Bold Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Secondary Typeface – Arial

  • Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Regular Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
  • Bold Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Voice

The Densify writing style is clear, concise, and authoritative. We leverage italics to add emphasis and weight to add importance.

Terminology

Our service and its audience is broad, and our software and its workings are very complex. Industry terminology and technical jargon are used to describe what we offer, but we make an effort to be clear and consistent with usage to make content as accessible as possible.

When using acronyms that might be considered jargon, define them the first time they are used within a page, and every few pages afterward.

Terminology List

Because Densify assists an always-evolving, cutting edge industry, we must leverage terminology which may still fluctuate stylistically. In general, use closed compound word versions of industry terms when precedent exists, instead of hyphenated or open versions.

Below, find the version of a term Densify leverages in written material—examples show noun usage, unless otherwise specified:

Brand Terminology
  • continuous optimization (CO)
  • delivered as code
  • Densification Advisor
  • Densify
  • Densify Connector
  • Densify Service
  • match your applications’ demands with cloud resources
  • Next-Generation Cloud Optimization for CloudOps
  • one line of code
  • optimization as code (OaC)
  • self-aware instances
  • self-optimizing infrastructure/cloud
Industry Terminology
  • autoscaling
  • bimodal IT
  • CloudOps
  • data center
  • datasheet
  • infrastructure as code (IaC)
  • login
  • machine learning
  • micropurchasing
  • multicloud
  • on prem
  • on premises
  • off prem
  • off premises
  • real time
  • rightsizing
  • signup
  • whitepaper

Punctuation

  • Ampersand: &
  • Em dashes: —
  • En dashes: –
  • Hyphens: –
  • Quotation marks: “ ” and ‘ ’
  • Ellipsis: …
  • Apostrophe: ’

General Writing

  • Button text and calls-to-action should be written in title case.