Cloud Computing Sticker Shock Should End, Now!

Cloud computing is the delivery of on-demand computing services—from applications to storage and processing power—typically over the internet and on a pay-as-you-go basis. Rather than owning computing infrastructure or data centers, companies can rent access to anything from applications to storage from a cloud service provider. It’s supposed to help companies to transform their IT infrastructure with more flexibility, higher efficiency and less CapEx and OpEx dollars. But that’s not always the case in reality.

In a recently published article from ZDNet, it was revealed that almost 40% of organizations are listing unpredictable costs as their top public cloud issue. As companies spinning up more and more instances in the cloud, such as AWS, Azure, and Google Cloud, many Chief Financial Officers as well as CIOs are literally gasping at the unexpected expenses in their monthly cloud bills. The cloud computing sticker shock is now a monthly occurrence at many companies—This is bad, as it’s negatively impacting their business margins.

What Causes These Unanticipated, Ever-Rising Cloud Bills?

The root cause of this problem is the inability to correctly and automatically match the application demands with the right public cloud resources. On the demand side, there are many different types of workloads, each with their own characteristics and different patterns of usage across CPU, memory, and I/O. On the supply side, cloud vendor service offerings evolve constantly as new technologies and pricing variables are introduced. It’s not humanly possible to solve this complex, multidimensional equation—doing it manually, you’ll subscribe to suboptimal services, introduce operational risks, and drive your cloud bills way up.

Optimization Through Machine Learning Lowers Cloud Costs

These issues can be fixed now by using a machine-learning-driven cloud optimization engine that is able to build predictive workload demand patterns, normalize cloud catalogs, and leverage deep permutation analysis to automate the process of finding the perfect match between the supply and demand. ZDNet recently published an article Densify Review: Take control of your public cloud spending and gave Densify a rating of 9.5/10 – Spectacular. And in the latest Forrester Wave Report, Densify is named “Leader” in the area of “Cloud Cost Monitoring And Optimization.”

Don’t let your organization stand on the receiving end of public cloud sticker shock. Try Densify for free at

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